First “happy” cows, now “happy” chickens
Submitted by An Animal-Friendly Life
You know, I’m glad there’s a ubiquitous chain restaurant in Boston that offers organic tofu burritos with broccoli, carrots and other good stuff, and even a smoothie for those days when I’m feeling calorically ambitious, but….. This is what I encountered upon approaching the counter for a smoothie earlier this evening:
This is the “face” of happy meat. Well, of course, there is no face, because obviously we don’t see the animals that are going to be killed later, nor do they show you the killing, do they? I guess it’s all right if they’re gassed, though, right? Grr. As I’ve previously complained, this is where animal welfare activism is taking us. Companies get to brag about how happy the “meat” they sell was before s/he became meat, and customers get to think they are doing “the right thing,” as Boloco put it. First cage-free eggs, now happy chickens…
With all the money in the animal protection movement going toward this sort of thing, and none of it going toward veganism, we may well be angling toward another stalemate/plateau for this generation. If we want people to consider going vegan, then we as animal activists have to demonstrate why “happy” meat is not good enough, or we will fail, and this is what we will have to look forward to for the next 50 years.
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